Since 2018, Must Have Entertainment has proudly partnered with some of the world’s most prestigious cruise lines, including Virgin Voyages, Celebrity Cruises, Holland America, Seabourn, MSC, and P&O. Our goal is simple, to create unforgettable moments through live entertainment that feels fresh, exciting, and world-class. Whether it’s a glamorous evening in the theatre, an intimate performance in a lounge, or a high-energy deck party under the stars, our acts are designed to connect with audiences in ways they’ll never forget.

Behind every show is more than just a performer, it’s a whole team working in harmony. From experienced musical directors and world-class choreographers to creative leads and production managers, we bring together the right people to produce acts that resonate with cruise audiences. Every detail is considered, from musical arrangements and costume design to choreography and lighting cues. Whether we’re building a bespoke vocal group for a new ship launch or placing a dynamic soloist for a guest entertainer slot, each performance is shaped with intention, creativity, and care.

Over the years, we’ve developed and supplied some of the most sought-after vocal groups and guest entertainers on the circuit. Our acts have travelled the globe, performing in state-of-the-art theatres, glamorous lounges, and breathtaking open-air venues. And while the settings may change, our commitment to quality, collaboration, and consistency never does.

It’s this dedication that has earned Must Have Entertainment a strong reputation across the cruise industry, one built on trust, professionalism, and an unwavering focus on delivering experiences that feel effortless for the client and exceptional for the audience.

Because at Must Have, we know it takes a village to deliver entertainment that truly shines. And when we set sail, we bring the whole village with us, directors, creatives, technicians, and, of course, the incredible talent at the heart of every performance. Together, we make entertainment at sea an experience that’s as extraordinary as the journey itself.